Wegmans Packaging

This is branding and packaging design for Wegmans Wholesum Bar & Honey Bear, a healthy snack bar aimed at kids and families. The goal was to create a playful and approachable brand that communicates freshness, fun, and nutritional value. I developed a cheerful squirrel mascot, bold typography, and interactive back-of-pack activities to engage younger audiences. The design balances bright visuals with clear information, aligning with Wegmans’ commitment to quality and family-friendly products.